Fashion model Mr. JOHN SOLDEVILA crosses a street in the city of Barcelona with the purpose of displaying some new designs from the Spring/Summer 2010 collections. Such new fashions are becoming available in stores right now, though the weather may still be quite bracing for the lighter fabrics of the season. The opportunity to lay ownership to a new look should be grasped immediately, perhaps with the addition of some seasonally-appropriate layering.

THE LOOK of February 2010 is directed by Mr. DANIEL RIERA, with styling by Mr. JODIE BARNES and grooming by Ms. DAPHNE VAN LOOS. Model Mr. JOHN SOLDEVILA wears a grey duvet coat by KOSTAS MURKUDIS; a leather bomber, grey sweatshirt and ribbed zipped all-in-one by YVES SAINT LAURENT; brown quilted leather gloves by SERMONETA and oxblood cordovan leather shoes by CHURCH’S.