Neatly tessellated in the image above is a capsule wardrobe created for the traveller by ADIDAS SLVR (the last four letters standing for the word “SILVER” but with the vowels removed). The collection compromises of a waterproof black blazer, a fitted shirt in one of two shades of white, a black cotton twill pant and a quite remarkable reversible zipper jacket which is black on one side, and made of luscious terry cloth on the other. It is available from SLVR stand-alone stores in Paris, New York and Singapore, from the ADIDAS Brand Centre in Beijing, and from a store in Berlin called No74.




















COMMENTS
horst:
in love with the image
Duane:
amazing! shame they don’t have a store in London.
Albert:
And the nice boxy black suit case goes with it? It looks quite envyable. After a decade of business travel I still haven’t figured out what to pack for efficient trips. The whole concept reminds me of Puma’s 72 or 96 hours concept from a few years back – does that still exist?
martin:
clever image. forget the clothes.
le fist:
It could also stand for “sl-i-v-e-r” if you swapped the letters around a bit. Seems somehow more apporopriate. SLIVER, very precise and razor sharp. If Dexter’s serial killer brother from Season One had to make a short stay trip in Vancouver or something I’d imagine he’d find this very useful…
Wasn’t there a horror film in the 80s by the same name?
Patrik:
I worked on the ad campaign for this line and I kept calling it “SLIVER” by accident throughout the day. I was also wearing a Nirvana “Sliver” t-shirt by pure coincidence so the different pronunciation caught on with the lovely Adidas reps. It is what you make it, which renders it all quite NOW.
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