PUNCTUAL SLOW TIME

FIFTEEN MAY, TWO THOUSAND AND FOURTEEN

The country of Switzerland is unlikely to stop marketing itself as the birthplace and spiritual home of the fancy watch, but it’s nonetheless interesting to see the concept of locality being applied to watch-making. Americans looking for close-to-home timepiece should of course turn to SHINOLA – the Made In USA watch brand that just this week announced that it’s producing even its leather wrist bands in-house. Echoing the slow food movement, is this ‘slow time’, perhaps? What a fabulous concept. The model shown above is the 41mm thin THE RUNWELL, more details of which can be digested on the SHINOLA website. Does all this mean that SHINOLA can’t be purchased outside the US? Well, no – COLETTE in Paris sells them, and an international webshop will open this summer. Facebook  Twitter


COMMENTS
  1. J:

    Come on: Shinola isn’t made stateside, only assembled. It’s parts are made overseas by Ronda AG.
    The watches don’t even look that great..
    Misguided hype.

  2. Leonard:

    I think they’re well-made, beautiful yet affordable watches. But I also think they should stick to doing either watches or bicycles. Don’t see how they can excel at doing both.

(Photography Josh Hight, Styling Julian Ganio.)


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