Earlier this week H&M presented its latest designer collaboration, with MAISON MARTIN MARGIELA, in New York City. The liaison between the two brands may have raised some eyebrows in fashion circles, but as expected from the MARGIELA people, the concept was quite clear and good. “Nothing new was designed for this collaboration,” said a spokesperson for the house; all designs came straight from the house’s archive. The labels on the garments all mentioned what collection they’re originally from. (It saves a lot of time and money on eBay for people who are looking for the jacket made of leather belts (from A/W 07-08) or the camel-coloured wool overcoat from A/W 12-13, the most recent piece that was remade for H&M.)
As for the festive presentation of the collection, on Tuesday night in downtown Manhattan: members of the venerable dance group of choreographer ANNE TERESA DE KEERSMAEKER rolled around on floors filled with white sand that was apparently flown in especially from some exotic beach. Incredible! See a small slide show of images above, with, among others, a very desirable reversed denim total look, originally from S/S 2005. The collection will be in store (and probably sold out promptly) on November 15. For keen shoppers, please also keep an eye out for the rather understated yet perfect 3-piece suit, in camel or navy, originally from S/S 2009.