There is no need to try to recreate the Scandinavian steaminess of RON DORFF’s own visuals for his brand, but readers might as well look at the video on his website. Mr. DORFF originally hails from Sweden but is based in Paris, and makes sportswear in the most literal sense of the word: clothes to do sports in. They’re quite amazing, especially the very fitted black tennis shorts seen in the image above, and an equally adorable pair of gym shorts in a sturdy yet comfortable polyester that looks like an amazing cotton – which is the way to go in fabric development anyway. RON DORFF makes body culture a very appealing thing, and that is quite ambitious in itself.




















COMMENTS
World Man About Town:
Thanks for this. It’s good to see appreciation for Ron Dorff as I too really like their stuff!
Coincidentally, I wrote an article on Dorff that you can read here: http://worldmanabouttown.wordpress.com/2010/03/09/let%E2%80%99s-get-physical/
Joseh:
I love Scandinavian design. Clean cut
Luke:
Sorry – since when did tight singlets and tight short shorts ever look flattering on a guy.
Try wearing that down at your local basket ball court and see what happens!
Elias Kupetz:
Mind if I use this for a post and link back?