So nice: a very classic Côte d’Azur look of crisp blue shirt, white jeans and tan loafers – all by BERLUTI. The linen shirt has a fascinating, paper-y tactility. The neatly ironed jeans are somewhat old-fashioned and dull, with a high waist and contrasting stitching details. The loafers are typically BERLUTI: slightly pointy, with a multi-coloured patina, and rendered in the most amazing soft leather, so they fit like silk socks. The brown suede belt is made like a silk tie, with a strip of suede folded and stitched together. The garments are some the first examples of the menswear that BERLUTI will be making, now that conglomerate LVMH is bumping the shoemakers (since 1895) up to a super high-luxury menswear brand. It’s all very classic, but really of such luxuriousness and with such masculine simplicity – it’s exciting. Avid readers of the DAILY RECOMMENDATIONS may remember yesterday’s post, about BERLUTI soon taking over the amazing Parisian premises of ARNYS, the classic French tailor to the higher powers. While it’s a shame to see ARNYS go – or, according to new owner LVMH, “merge” with BERLUTI, who will make use of ARNYS bespoke expertise – at least it’s not ZARA taking over. And the first outings at BERLUTI look promising, as one would expect from a designer with such a nice last name: Mr. ALESSANDRO SARTORI.
















COMMENTS
Charles:
Bah, who needs another “super-luxury” Italian menswear “brand”? Humbug.
Fantastic Man:
But Charles, despite the name BERLUTI is French.
Jakob:
It’s raining in all of Northern Europe dears, we don’t want to wear these shitty Berluti white pants.
Charles:
Ah, that is my ignorance. But it seesm we do not need more “super-luxury” in menswear, French, Italian, or otherwise. There is too much, already. (Not that we need more pseudo-Preppie casual things, either.) Why not well made, interesting clothes that are priced realistically, not things that are crazy-overpriced, even at 50% markdown?
Stephan:
The world is not for US anymore. LVMH and other big conglomerates are working for Russians, Arabs and Asians.
We remain the poor European bohemians…