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This is an interesting move by quite a few designers. I think that the tendency over the next few years will be for more personalised tailoring and production of custom-made garments.
With respect, this service and other similar being offered by others is strictly speaking a “made to measure” service not “bespoke”. The difference being the selection of patterns and details is already defined and it is then made to fit as opposed to bespoke which starts from scratch with clients personal measures and desires, followed by several fittings. I feel this is an important distinction to be made if we are to respect the old tailoring houses who do not have the designer brand clout of fashion conglomerates.
BDB, you’re right, but that doesn’t detract from how much I want one.
Indeed, I have no beef with the product offered, personally I prefer my suits bespoke but the decisions on my shirts to be made by a good fashion designer, so this product is attractive as well as good value. The finest shirt I own is in white cotton, designed by Helmut Lang in 1998 and certainly superior to my bespoke silk shirt by Frank Foster.
I’m not easily impressed. . . but that’s imrspesnig me! :)
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