A SLIDE SHOW OF SOME PERFECT UNDERWEAR

THIRD JUNE, TWO THOUSAND AND TEN

Swedish upstart THE WHITE BRIEFS has produced a spectacularly nice underwear line with garments that won’t fail to excite anybody who touches them. The idea is so simple: white briefs, tank tops, T-shirts, henleys and a morning coat, all made in sustainable white cotton of the most amazing quality and rendered in a perfect cut. It’s all properly genius, from the length of the short sleeves and the way the henley front folds open, to the balanced length of the morning coat and the practicality of the fly. THE WHITE BRIEFS currently has a store-in-store presentation at STORM in Copenhagen (running until June 5th – that’s only three more days) and can also be ordered via French web shop STUDIO HOMME, or purchased at PROJECT No. 8 in New York City, to name just a few. This message should not be considered a promo, but an act of admiration for THE WHITE BRIEFS’ creative director Mr. PETER SIMONSSON. Facebook  Twitter


COMMENTS
  1. Wally:

    I can’t make out much of the underwear, but I certainly have ADMIRATION for the model!

  2. James:

    Properly genius? What’s improper genius?

  3. edgar:

    Jan is super CUTE!

  4. World Man About Town:

    Can we see the actual underwear, please? :-)

  5. CLoseted Bi Guy:

    Click on the photo to scroll through the images. I think we could see more of what is being offered (ahem) if the model would stand up rather than sit …

  6. Closeted Bi Guy:

    Hmm … I think I’ll stick with my regular white cotton boxers and skip the t-shirt altogether – we don’t need t-shirts in Southern California anyway.

  7. Drus:

    love the morning coat

  8. Funny Forum:

    Hey, I am checking this site from my Blackberry and it looks awesome. Thought you’d want to know. It’s a great post though, didn’t mess that up :)

  9. Ian:

    Clicking through to The White Briefs’ site will give you the clearest pictures of the wears. You guys are ridiculously nitpicky.

  10. Consumer:

    I was intrigued by their packaging very simplistic and minimal- the fabrics are super soft and they look great as set or by themselves, I bought the tank, a pair of the briefs (platan) and a pair of the willow- the longer brief.
    They were super comfortable an handsome I thought, but after the first wash they pilled extremely badly to my disappointment. And the fit of the (platan) brief is a little to large even in the small to give good support, both myself felt that and another friend of mine whom purchased a pair.

  11. THE WHITE BRIEFS:

    Dear Consumer,

    We never experienced any problems with our fabric, therefore we see very seriously on your feed-back.
    The fabric we use is a high-quality, GOTS-certificated, long-fibered interlock. The typical character of the interlock is it’s softness and natural flexibility and it has a combed fibre structure.
    We would like to change your items to new ones, so we can review this with our supplier.

    Please send your comments to contact@thewhitebriefs.com

    Best regards
    Henriette

(Model JAN SCHOON from Amsterdam was styled by RICHARD SCHREEFEL and photographed by GERT JONKERS. Please click on the image above for more images.)


THE MAGAZINE


NEW ISSUE
N° 15

SPRING & SUMMER 2012

The 15th issue of FANTASTIC MAN features MATTHEW SLOTOVER, mastermind behind the FRIEZE art and magazine empire, on the cover. The charming Mr. SLOTOVER discusses the transformation of London’s contemporary art market, how music magazine NME was his bible growing up and, of course, the highly anticipated FRIEZE NEW YORK fair in May. Other remarkable gentleman profiled in this issue include: heroic Australian swimmer IAN THORPE, radical garden designer PIET OUDOLF, internet pioneer PERRY CHEN, champion of fashion TIM BLANKS and the great American menswear designer BILL ROBINSON. FANTASTIC MAN also ventured to the desert oasis of Palm Springs, California, to photograph 36-pages of fabulous summer fashions. The Modernist paradise perfectly suited for a modern vacation in a modern holiday wardrobe. The rest of the issue is composed of fine reads, an investigation into the noble sport of race walking, chic fashion stories, chitchat – we spoke with JEAN TOUITOU, OWEN JONES and NIGEL STOWE, of the Dover Street ARTS CLUB – and a bounty of helpful tips and proposals for the joyous spring and summer seasons.


FANTASTIC EVENTS

A REVISIT OF FABULOUS EVENINGS HOSTED BY FANTASTIC MAN

Periodically, FANTASTIC MAN hosts a marvellous dinner, proper cocktail or a full-out rumbling party. Please find below a small selection of past events that took place at rather exquisite locations around the globe.

An Intimate Cocktail, New York 2011  Disco Dance Party, New York 2011  The Super Show, Berlin 2010  The Super Show, London 2010  Absolut Fantastic, London 2009  No Labels, Stockholm 2009  Fantastic Man Fragnance Launch, Paris 2009  Fantastic Man No. 8 Dinner, London 2008  The Gentleman’s Jeans Launch, Paris 2008  Fantastic Man No. 2, NYC 2005  Fantastic Man No. 2, Paris 2005 


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CURRENT & BACK ISSUES

FANTASTIC MAN may be purchased conveniently online. The new issue No. 15 will be available for sale soon. A number of back issues are also available, including issues No. 14, No. 13, No. 12, No. 10, No. 9 and No. 6. All orders are handled by Bruil & van de Staaij and can be delivered worldwide. Order now


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Photography: Andreas Larsson, Styling: Jodie BarnesPhotography: Andreas Larsson, Styling: Jodie BarnesPhotography: Andreas Larsson, Styling: Jodie Barnes

UNDERWEAR

Underwear is generally worn beneath another layer of garments and thus aptly called ‘underwear’. These delicious mesh numbers, seen above on three particularly athletic chaps, are the result of a collaboration between THE WHITE BRIEFS and FANTASTIC MAN. Made from lovely organic cotton the briefs, vest and T-shirt, are available to order from The White Briefs, and are available to purchase in shops round the globe. Whether they are received as presents, or bought for one’s self, they are to be worn – in any case – with utter joy. Order now


SHOPPING TIPS

Issue five of THE GENTLEWOMAN boasts an array of brilliant and inventive women. Actress Tilda Swinton, singer Sinéad O’Connor, Internet pioneer Martha Lane Fox, tennis star Maria Sharapova and the legendary supermodel turned activist, Christy Turlington are among the courageous women interviewed about their remarkable lives and fascinating careers. On a different note, the BUTT 2012 calendar features 47 hot guys, 3 particularly handsome statues and one suggestive helmet photographed by twelve BUTT friends such as Wolfgang Tillmans, Alasdair McLellan and David Benjamin Sherry. Furthermore, after a two-year hiatus, BUTT 29 is here. The extra thick, double issue is spread out over 144 pink pages. This issue of BUTT is a gay guy’s A-to-Z of hot and fascinating homos.


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