Swedish upstart THE WHITE BRIEFS has produced a spectacularly nice underwear line with garments that won’t fail to excite anybody who touches them. The idea is so simple: white briefs, tank tops, T-shirts, henleys and a morning coat, all made in sustainable white cotton of the most amazing quality and rendered in a perfect cut. It’s all properly genius, from the length of the short sleeves and the way the henley front folds open, to the balanced length of the morning coat and the practicality of the fly. THE WHITE BRIEFS currently has a store-in-store presentation at STORM in Copenhagen (running until June 5th – that’s only three more days) and can also be ordered via French web shop STUDIO HOMME, or purchased at PROJECT No. 8 in New York City, to name just a few. This message should not be considered a promo, but an act of admiration for THE WHITE BRIEFS’ creative director Mr. PETER SIMONSSON.
Thursday June 3, 2010
A SLIDE SHOW OF SOME PERFECT UNDERWEAR
(Model JAN SCHOON from Amsterdam was styled by RICHARD SCHREEFEL and photographed by GERT JONKERS. Please click on the image above for more images.)
(Further Recommendations)
A day earlier: ART ACCORDING TO TRUSSARDI
Two days earlier: COFFEE PILGRIMAGE
Three days earlier: THE HAT
Amazing: STUMPTOWN COFFEE, Saturday July 17, 2010
Tip: NEW VAN NOTEN, Saturday June 26, 2010
Lovely: FASHION WEEK: A VISUAL REPORT FROM JIL SANDER, Monday January 18, 2010
11 Responses to “A SLIDE SHOW OF SOME PERFECT UNDERWEAR”
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I can’t make out much of the underwear, but I certainly have ADMIRATION for the model!
Properly genius? What’s improper genius?
Jan is super CUTE!
Can we see the actual underwear, please?
Click on the photo to scroll through the images. I think we could see more of what is being offered (ahem) if the model would stand up rather than sit …
Hmm … I think I’ll stick with my regular white cotton boxers and skip the t-shirt altogether – we don’t need t-shirts in Southern California anyway.
love the morning coat
Hey, I am checking this site from my Blackberry and it looks awesome. Thought you’d want to know. It’s a great post though, didn’t mess that up
Clicking through to The White Briefs’ site will give you the clearest pictures of the wears. You guys are ridiculously nitpicky.
I was intrigued by their packaging very simplistic and minimal- the fabrics are super soft and they look great as set or by themselves, I bought the tank, a pair of the briefs (platan) and a pair of the willow- the longer brief.
They were super comfortable an handsome I thought, but after the first wash they pilled extremely badly to my disappointment. And the fit of the (platan) brief is a little to large even in the small to give good support, both myself felt that and another friend of mine whom purchased a pair.
Dear Consumer,
We never experienced any problems with our fabric, therefore we see very seriously on your feed-back.
The fabric we use is a high-quality, GOTS-certificated, long-fibered interlock. The typical character of the interlock is it’s softness and natural flexibility and it has a combed fibre structure.
We would like to change your items to new ones, so we can review this with our supplier.
Please send your comments to contact
Best regards
Henriette